Last updated: May 2025
This Privacy Policy explains how Luvella Lane (“we,” “us,” or “our”), operated at luvellalane.com, collects, uses, and protects your personal information when you visit our website.
By using this website, you agree to the collection and use of information in accordance with this policy.
1. WHO WE ARE
Website: luvellalane.com
Brand name: Luvella Lane
Contact email: luvellalane@gmail.com
2. INFORMATION WE COLLECT
We may collect the following types of information:
a) Information you provide voluntarily
— Email address (when you subscribe to our newsletter)
— Name (if you contact us via our contact form)
— Any other information you choose to share when contacting us
b) Information collected automatically
— IP address
— Browser type and version
— Pages visited and time spent on each page
— Referring website
— Device type (desktop, mobile, tablet)
This information is collected via cookies and analytics tools (see our Cookie Policy for full details).
3. HOW WE USE YOUR INFORMATION
We use the information we collect to:
— Send you our newsletter if you have subscribed (you can unsubscribe at any time)
— Respond to your enquiries and messages
— Improve our website content and user experience
— Analyse website traffic and visitor behaviour
— Comply with legal obligations
We will never sell, rent, or share your personal information with third parties for their marketing purposes.
4. LEGAL BASIS FOR PROCESSING (UK & EU USERS)
Under UK GDPR and EU GDPR, we process your personal data on the following legal bases:
— Consent: When you subscribe to our newsletter or accept cookies
— Legitimate interests: When we analyse website traffic to improve our content
— Legal obligation: When required by applicable law
5. COOKIES
We use cookies on this website. Please see our Cookie Policy for full details of what cookies we use and how you can control them.
6. THIRD-PARTY SERVICES
Our website uses the following third-party services which may collect data:
Google Analytics: We use Google Analytics to understand how visitors use our website. Google may collect data about your visit. You can opt out at: tools.google.com/dlpage/gaoptout
Amazon Associates: We participate in the Amazon Associates Programme. When you click Amazon links on our site, Amazon may use cookies to track your visit. Amazon’s privacy policy is available at: amazon.com/privacy
Email Marketing: If you subscribe to our newsletter, your email address is stored with our email service provider [Mailchimp / ConvertKit — insert which one you use]. Their privacy policy governs how they handle your data.
Pinterest: We embed Pinterest content and our content may be shared on Pinterest. Pinterest’s privacy policy applies to any data collected through their platform.
7. DATA RETENTION
We retain your personal data only for as long as necessary:
— Newsletter subscribers: until you unsubscribe
— Contact form messages: up to 12 months
— Analytics data: as per Google Analytics default retention settings
8. YOUR RIGHTS
Depending on your location, you may have the following rights:
UK and EU residents (under GDPR/UK GDPR):
— Right to access your personal data
— Right to correct inaccurate data
— Right to erasure (“right to be forgotten”)
— Right to restrict processing
— Right to data portability
— Right to object to processing
— Right to withdraw consent at any time
California residents (under CCPA):
— Right to know what personal information is collected
— Right to delete personal information
— Right to opt out of sale of personal information (we do not sell personal information)
To exercise any of these rights, please contact us at: [YOUR EMAIL ADDRESS]
We will respond to all valid requests within 30 days.
9. CHILDREN’S PRIVACY
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it immediately.
10. LINKS TO OTHER WEBSITES
Our website contains links to external websites (including Amazon). We are not responsible for the privacy practices of those websites. We encourage you to read the privacy policy of any website you visit.
11. SECURITY
We take reasonable technical and organisational measures to protect your personal information. However, no method of internet transmission is 100% secure, and we cannot guarantee absolute security.
12. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. When we do, we will update the “last updated” date at the top of this page. We encourage you to review this policy periodically.
13. CONTACT US
If you have any questions about this Privacy Policy, please contact us:
Email: luvellalane@gmail.com
Website: luvellalane.com